B2C Lead Generation Agency in Kolkata | Lead ROI Partner
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Get More Qualified Leads with Google Ads, Meta Ads, SEO & High-Converting Websites.
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Grow Faster. We focus on leads, sales and measurable ROI—not vanity metrics.
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Selective onboarding: we partner with a limited number of brands each quarter

Turn Your Marketing Budget Into Qualified Leads

We help ambitious businesses attract the right audience, generate qualified enquiries and improve lead-to-customer conversion through Google Ads, Meta Ads, conversion-focused landing pages and intelligent follow-up. Every campaign is planned around your business goals and measured with clear performance reporting.

More than clicks and impressions. We connect audience targeting, ad campaigns, landing pages and follow-up so you can understand which enquiries are relevant, what they cost and where opportunities are being lost.

  • Campaign and funnel review
  • Clear next-step recommendations
  • No-obligation conversation
Performance marketing team planning a Google Ads and Meta Ads growth strategyAnalytics dashboard showing qualified leads, cost per lead and conversions
Lead QualityFocus on relevant enquiries
MeasurableTrack spend, leads and outcomes
RightAudience targeting
RelevantLead qualification
FocusedConversion optimization
ClearPerformance reporting

Spending on ads but not seeing enough customers?

You may be closer than you think. In many ad accounts the biggest losses sit between the click and the sale, and they are fixable. Find yours within 24 hours.

Where does your ad budget really go?

Most agencies stop reporting at the click. This is what happens after it, and where businesses quietly lose customers they already paid for. Illustrative data from a ₹1L/month campaign.

0Ad impressions
0Landing page visits
0Leads captured
0Sales-qualified leads
0Customers won

The way your customers buy decides how you should market

A decision-maker comparing vendors and a shopper scrolling on their phone need completely different journeys. Choose yours and see what works.

Sales team reviewing qualified B2B leads in a meeting

Fill your calendar with decision-makers who are ready to talk

Long sales cycles punish unqualified leads. We make sure your team meets only prospects with the budget, the need and the urgency to buy.

  • Be the first name decision-makers see when they search
  • Case studies, demos and quote pages that build trust before the first call
  • Every lead scored on budget, company size and urgency
  • Follow-up that keeps you top of mind until they decide
See how this works for my business

Everything between a stranger's first click and your next sale

Stop juggling five vendors who blame each other. One team, one strategy, one set of numbers.

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Meta Ads

Reach people who are ready to buy, not just people who happen to scroll past. Creative testing finds the message that actually moves them.

Meta Ads Services
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Google Ads

Someone is searching for exactly what you sell right now. Make sure they find you first, and that every click is worth paying for.

Google Ads Services
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Landing Pages

Great ads wasted on a weak page are the most expensive mistake in marketing. We build pages that turn visitors into enquiries.

Landing Page Services
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Lead Scoring and CRO

Your team's time is your most limited resource. We tell you which leads to call first, and which to skip.

CRO and Lead Scoring
✉

WhatsApp and Email Automation

The business that replies first usually wins. Automated replies and follow-ups keep every lead warm until they are ready.

WhatsApp Marketing
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SEO and Local SEO

Own the searches your best customers make every day, and keep earning enquiries long after the ad budget is spent.

Local SEO Services

We have helped brands like yours win in their market

Your industry has its own buyer psychology and its own costly mistakes. See the playbook we would use for you.

What would a cheaper customer be worth to you?

Enter your current campaign numbers and test a hypothetical improvement scenario. Adjust the improvement percentage to see how lead volume and estimated revenue could change.

Extra revenue you could unlock every month₹0

Customers today 0

Customers with us 0

Cost per customer today ₹0

Cost per customer with us ₹0

I want this plan for my business

Illustrative scenario only, not a forecast or promise. It assumes the same ad spend and lead-to-customer rate while cost per lead improves by the percentage you select. Actual results vary by industry, offer, competition, tracking and sales follow-up. Explore our free ROAS calculator, break-even ROAS calculator or ad budget calculator.

No guesswork. See exactly where your money works

We test small first and scale only what proves itself. That is how your budget stays protected while your results grow.

100%of monthly budget

A typical starting allocation, re-balanced weekly using CAC and ROAS. Read our full process.

A simple path from where you are to where you want to be

  1. 1

    Research

    We study your buyers and your competitors first, so no rupee is spent on a guess.

  2. 2

    Build

    Pages, tracking and CRM are set up so every enquiry and every sale is measured from day one.

  3. 3

    Acquire

    Campaigns go live on Meta and Google, with retargeting to bring back everyone who almost bought.

  4. 4

    Optimise

    Every week we cut what wastes money and scale what wins, so results keep improving.

Why smart businesses leave ad agencies and choose a growth partner

 Typical agencyLead ROI Partner
ScopeAd management onlyStrategy, ads, pages, scoring and follow-up
Lead qualityRaw, unfiltered enquiriesScored and qualified before handover
ReportingMonthly PDFWeekly review of CAC, ROAS and pipeline
Success metricClicks and impressionsQualified leads and closed revenue
Contract6–12 month lock-inMonth-to-month

Know what is working. Improve what is not.

We focus reporting on the numbers that help business owners make better decisions. Ask us for relevant examples and verified results for your industry.

01 · Acquisition

Reach the right audience

Build campaigns around buyer intent, industry, location, offer and realistic customer acquisition goals.

02 · Lead quality

Understand enquiry quality

Separate relevant prospects from casual enquiries using qualification questions and clear lead-status tracking.

03 · Conversion

Improve the journey

Review landing pages, forms, calls to action and response time to identify avoidable drop-offs.

04 · Follow-up

Respond while intent is high

Plan practical WhatsApp and sales follow-up workflows so enquiries receive timely attention.

05 · Measurement

Connect leads to outcomes

Track campaign spend, cost per lead, qualified leads, appointments and customer acquisition where data is available.

06 · Optimization

Make decisions from evidence

Use campaign and sales feedback to refine audiences, creative, offers and budget allocation.

Ready to be the next result on this page?

Every business above started with one conversation and one honest look at their numbers. Yours can too.

Dipak Tiwari, founder of Lead ROI Partner, performance marketing agency in Kolkata

Meet Dipak Tiwari, the strategist behind your growth

Dipak founded Lead ROI Partner on one belief: if a campaign does not move revenue, it is not working. He sets the strategy and the standards that every account, including yours, is held to.

You are never handed to a junior. A dedicated team of ad specialists, designers, SEO experts and automation engineers works on your account, and a weekly review keeps you in control of what is working and why.

Google Ads SpecialistsMeta Ads SpecialistsConversion DesignersSEO ExpertsAnalytics and AutomationWeekly Performance Reviews

Questions smart buyers ask before they start

It is an agency that is judged by your results, not by clicks or impressions. We plan, run and optimise campaigns against qualified leads, cost per customer and return on ad spend, and you see those numbers every week.

The right budget depends on your industry, target audience, average order value, competition and sales process. We review your goals and current numbers before recommending a realistic test budget.

Yes, and the strategy is different for each. For B2B we put you in front of decision-makers with high-intent search, case studies and demo offers. For B2C we combine scroll-stopping Meta and Google campaigns with instant WhatsApp follow-up.

Timelines depend on account access, tracking, creative, landing-page readiness and platform review. Once the setup is complete and campaigns are approved, we monitor early delivery and optimize based on actual data. Leads may arrive quickly, but consistent qualified conversions require testing and follow-up.

Yes. We are a Kolkata team working with local, national and international businesses across ecommerce, healthcare, education, real estate, travel and professional services, so you get local access with a wider view of what works.

Engagement terms, notice periods and deliverables are confirmed in the proposal before work begins. We explain the scope and commercial terms clearly so you know what to expect.

What your free audit puts in your hands

A clear picture of what is working, what is wasting money and what to do next. Yours to keep, with or without us.

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Funnel leak report

See exactly where clicks, leads and sales slip away between your ad and your cash register.

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Wasted-spend check

Spot the campaigns, keywords and audiences that spend your budget without selling.

★

Your first action plan

The quick wins we would act on first, ranked by the revenue impact they could have.

No obligation. If we do not see a clear opportunity, we will tell you honestly.

See what your funnel is costing you. Get your free growth audit

Tell us about your business. Within 24 hours we will show you where prospects are dropping out, what is quietly wasting your budget and the quick wins we would act on first. The audit is yours to keep, whether or not we work together.

Free · No obligation · Your details stay private