B2C Lead Generation Agency in Kolkata | Lead ROI Partner
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Performance Marketing Agency for B2C Brands

Lead Generation Agency
Services for B2C Businesses

We help businesses generate qualified leads through targeted B2C lead generation strategies, paid advertising, landing pages, and conversion-focused campaigns.

Free 20-minute audit · No obligation · We reply within 24 hours

5,000+
Leads Generated
37%
Avg. CAC Reduction
100+
Campaigns Managed
40+
B2C Brands Across Every Industry
What We Do

Lead Generation
Services.

One growth marketing partner. Full funnel. Built for B2C brands across every consumer category — not adapted from a generic playbook.

Meta Ads

Facebook & Instagram campaigns built to reach high-intent consumers — shoppers, patients, students, buyers, or travelers — not spray-and-pray reach.

  • Interest & lookalike targeting
  • Video & carousel creatives
  • Retargeting & lookalike audiences

Google Ads

Capture consumers actively searching for your product or service. We bid smart — not just on volume, but on intent keywords that convert into revenue.

  • Intent-based keyword strategy
  • Shopping, Display & remarketing
  • Conversion tracking setup

Landing Pages

Purpose-built pages for each product, service, or offer. No generic website — a dedicated page that speaks to one customer, one offer, one CTA.

  • Offer-specific design
  • Mobile-first speed optimised
  • A/B tested form placements

Lead Scoring

Every lead gets a quality score based on intent signals — budget, timeline, urgency. Your sales or support team only follows up with buyers who are actually ready.

  • AI-assisted lead grading
  • CRM auto-push
  • Junk lead filtering

WhatsApp & Email Automation

Leads get a message within 15 minutes of submitting. Automated nurture sequences keep them warm until your team can close the sale.

  • 15-minute first response
  • Drip nurture sequences
  • Checkout / booking / appointment links

ROI Reporting

Full transparency every week. CAC, ROAS, qualified leads, conversions, revenue — every number tracked, explained, and acted on.

  • Custom dashboard access
  • Weekly strategy call
  • No vanity metrics
Our Process

Lead Generation
Process.

Not a generic digital agency. A structured, phase-based customer acquisition system built for B2C brands who need paying customers — not form fills.

PHASE 01

Research

We study your product or service, category, competitors, and buyer profile before spending a single rupee. Most agencies skip this — it's why their CAC is high.

Competitor AuditOffer PositioningAudience Analysis
PHASE 02

Build

We build the infrastructure first — landing pages, tracking, and CRM integration. Everything is measurable from day one, before a single ad goes live.

Landing PagesTracking SetupCRM Integration
PHASE 03

Acquisition

Campaigns go live across Meta and Google, with retargeting layered in from week one. Every creative and audience is built around your actual customer profile.

Meta AdsGoogle AdsRetargeting
PHASE 04

Optimization

Weekly performance reviews show exactly what's working. We cut what doesn't convert and scale what does — every decision backed by data, not guesswork.

CAC ReductionFunnel AnalysisRevenue Tracking
Comparison

Why B2C Brands Choose
A Growth Partner — Not An Agency.

Most "marketing agencies" stop at running ads. We built a system around the part that actually drives revenue — what happens after the click.

Typical Agency
Our Approach
Campaign Scope
Typical Agency Runs ads only
Our Approach Full-funnel optimization — ads, pages, scoring, follow-up
Lead Handling
Typical Agency Sends raw, unfiltered leads
Our Approach Lead qualification before it reaches your team
Reporting
Typical Agency Monthly reporting
Our Approach Weekly performance reviews
Landing Pages
Typical Agency No conversion optimization
Our Approach Dedicated, A/B tested landing pages per offer
Success Metrics
Typical Agency Vanity metrics — reach, clicks, impressions
Our Approach Revenue metrics — CAC, ROAS, conversions, closed sales
Industry Focus
Typical Agency One-size-fits-all campaigns
Our Approach Vertical-specific strategy — ecommerce, healthcare, education, real estate & travel
FOUNDER
Dipak Tiwari, Founder of Lead ROI Partner
MEET THE FOUNDER

Dipak Tiwari

Founder & Growth Partner

Dipak Tiwari is the founder of Lead ROI Partner, a performance-focused digital growth agency helping businesses generate better leads through websites, SEO, paid advertising, and conversion optimization.

With a hands-on approach to web development, SEO, Google Ads, Meta Ads, landing pages, tracking, and conversion systems, the focus is simple: connect marketing activity with measurable business outcomes.

Lead ROI Partner follows a direct, execution-focused model. Clients work closely with the founder on strategy, implementation, tracking, and ongoing optimization — without unnecessary layers between the business and the work.

CORE EXPERTISE
Web Development SEO Services Local SEO Google Ads Meta Ads Lead Generation Conversion Optimization
INDUSTRIES
Local Businesses Travel & Tourism E-commerce Real Estate Hospitality Professional Services
Who We Work With

Why Choose Our
Lead Generation Agency.

We don't work with everyone. We take on a limited number of B2C brands each quarter — ecommerce, healthcare, education, real estate, travel, and beyond — investing ₹50,000+ per month in performance marketing — because that's the level where a full-funnel growth system actually moves the needle.

B2C-Focused, Not Generalist
No diluted attention. We live and breathe consumer acquisition — your campaigns benefit from a playbook built for how people actually shop, book, and buy.
Full Funnel — Not Just Ads
Landing pages, lead scoring, follow-up automation, reporting. We own the entire system so nothing falls through the cracks.
Weekly Performance Reviews
Every week, you get a clear report: CAC, ROAS, qualified leads, conversions, and exactly what we're changing next. No black box.
A Limited Client Roster
We cap the number of active partnerships at any time, so every account gets direct attention from senior strategists — not a junior account manager.
Live Performance · Last 90 Days
37%
Average CAC reduction across all active campaigns
Meta Ads
84%
Google Ads
72%
Landing Pages
91%
Follow-up
67%
Currently Reviewing ApplicationsWe onboard a limited number of new partners each quarter to protect quality of execution.
Client Voices

B2C Brands Who Actually Trust Us.

Not cherry-picked testimonials. Real clients, real campaigns, real results.

★★★★★
2.4× ROAS · 90 days

"We had tried two other agencies before. Both promised the moon and delivered junk leads. This team thinks like a growth partner, not a media vendor — CAC and LTV drive every decision."

NV
Neha Verma
Growth Lead · D2C Skincare Brand
★★★★★
148 site visits · 60 days

"We had tried two other agencies before. Both promised the moon and delivered junk leads. This team is different — they understand our buyers, not just digital marketing."

RK
Rahul Kapoor
Sales Director · Premium Residential Project
★★★★★
1,240 appointments · 90 days

"The follow-up automation is what sold me. Patients stop booking when you take 2 days to call them. 15-minute response changed our conversion rate completely."

PS
Priya Sharma
Marketing Head · Multi-Speciality Clinic Chain
Proven Results

Results /
Case Studies.

Every result below is from a live performance marketing campaign. Client identities are kept confidential per NDA.

D2C · Skincare & Wellness
Direct-to-Consumer Skincare Brand
Ecommerce · Meta & Google Performance Campaign
2.4×
Return On Ad SpendUp from 1.6× baseline
44%
Lower Cost Per Acquisition90-day performance campaign

"We finally have a media buying partner who thinks in CAC and LTV, not just clicks and reach."

— Growth Lead, D2C Skincare Brand
Real Estate · Residential
Premium Residential Project
2BHK & 3BHK · ₹1.8Cr–₹3.2Cr
₹310
Cost Per LeadDown from ₹890 avg.
148
Site Visits GeneratedIn 60-day campaign

"We were spending ₹40K a month with zero accountability. This system brought us 148 site visits in 2 months."

— Sales Director, Premium Residential Project
Travel · Holiday Packages
Domestic Tour Operator
Holiday Packages · ₹15K–₹85K per traveler
₹165
Cost Per Qualified LeadHighly intent-filtered travelers
340
Package BookingsWithin 90-day window

"Peak season used to mean guesswork. Now our booking calendar fills up weeks in advance, every season."

— Founder, Domestic Tour Operator
Our Portfolio

Portfolio.

A snapshot of recent performance marketing campaigns across ecommerce, healthcare, education, real estate & travel. Client names and creatives stay confidential, but the numbers are real.

Skincare & Personal Care Brand
National · 90-day campaign
2.4×
ROAS
44%
Lower CAC
Real Estate
South Mumbai · 2 & 3 BHK
₹1.8Cr – ₹3.2Cr · 60-day campaign
₹310
Cost Per Lead
148
Site Visits
Healthcare
Multi-Speciality Clinic Chain
4 cities · 90-day campaign
₹190
Cost Per Lead
1,240
Appointments Booked
Travel & Tourism
Bali & Maldives Honeymoon Packages
₹85K – ₹2.2L per couple · 60-day campaign
₹280
Cost Per Lead
190
Package Bookings
Education / EdTech
Online Certification Course Platform
Pan-India · 90-day campaign
₹95
Cost Per Lead
2,860
Enrollments
Home & Lifestyle
Premium Furniture Brand
Ecommerce + 6 showrooms · 60-day campaign
₹340
Cost Per Lead
31%
Lower CAC

All figures shown are from live campaigns. Client identities, creatives, and account details remain confidential.

Our Growth Stack

Tools We Use Every Day.

Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
WordPress
CRM Integration
WhatsApp Marketing
FAQ

FAQ.

Real questions from ecommerce founders, clinic owners, education platforms, developers, and travel businesses before they work with us.

Book Growth Consultation

We work with B2C brands across ecommerce and D2C, healthcare, education, real estate, and travel — any consumer business investing ₹50,000+ per month in performance marketing that wants a growth system, not just media buying. We intentionally keep our client roster limited so every account gets senior attention.

We recommend a minimum ad spend of ₹50,000/month for meaningful results. Below that, there's not enough data to optimise properly. Most of our clients spend ₹1L–₹5L/month depending on scale.

Most campaigns are live within 5–7 working days. You typically see first leads within 48–72 hours of launch. Qualified, high-intent conversions usually start flowing by week 2 as the algorithm optimises.

Yes — but with different strategies for each. Ecommerce and D2C clients get catalog-driven acquisition campaigns and CRO. Real estate and travel clients get project or package-specific landing pages and booking funnels. Healthcare and education clients get appointment- and enrollment-driven funnels. We never run a one-size-fits-all playbook.

Three things: intent-based ad targeting, longer-form landing pages that filter casual browsers, and our lead scoring system that grades every submission before it reaches your team. Junk never touches your CRM.

No lock-in. Month-to-month. We've kept clients for 3+ years because the results are there, not because they're contractually stuck. You can pause or stop any month with 15 days notice.
By Application · Limited Partnerships Each Quarter

Ready to Build a Customer
Acquisition System That Performs?

Book a growth consultation. We'll review your current campaigns, show you exactly where customers are leaking out of your funnel, and outline a system built around your numbers.

₹50,000+/month minimum spend
Weekly performance reviews
Every major B2C vertical
Full-funnel system
Apply For Partnership

Tell Us About Your Business.

A few quick details help us understand if we're the right fit — and prepare a tailored growth plan before our call.

We review applications within 24–48 hours and reach out directly to schedule your growth consultation.